They are ubiquitous. They are innocuous. They are horrible! And it seems like ten come through my door every week. Take-away menus are a black hole in graphic information design. Stock photos of greasy chicken burgers and cans of Pepsi matched with bright colors and horrendous fonts, the menus more often than not are all selling the same thing. The challenge is thus to make a menu that stands out. How do you do this? One tactic is to use as many photos as possible. Another is to use offensively bright colors. And then there is the choice of fonts, and themes. Sometimes the menus even go as far as to put personal touches, such as photos of the men who slave over grills and use electric kebab cutters to create perfect strips of rubber-band like meat. However, it seems that the best way to make your establishment’s offerings stand out is to use every technique available.
I will be examining more as they fall through my door. Here is just a taster menu.
