Introducing Genrecore, Tweecore, Authentocore,and WTFcore January 13, 2010

If you were cursed with an XY chromosome formation in the womb, then you’re fucked when it comes to fashion. Girls, your splendid array of halternecks, juliette sleeves and tapered hems leave me seething with rage. You hog the fashion smorgasbord and leave boys with nothing but discarded remains. As far as our torso’s go, we can choose between T-shirt and shirt. That’s it. You all sicken me.

Given our limited options, design is everything. So here are the T-shirts most likely to amplify your personal brand in 2010.


Christian-blip, fish n glitch, shoe-rave – all legitimate trends for the discerning twenty-tensy music consumer. But how to let people know exactly what you’re buzzing on without looking like one of those fold up n’ draw three-people-draw-three sections-of-a-man-game? Enter Hipster Runoff to pull you out of this puddle of discontent. From Sufjan-house to Pitchforkcore, it’s all there. In any relevant dive-bar you won’t even need to open your mouth to let people know you’re surfing on the crest of an epic cultural wave.

As the above diagram shows, in 2010, ambiguity is out. Increasingly shorter attention spans are going to lead to a new-wave of litero-style. Look out for Article magazines new snow-boots featuring a constantly updating ‘ most played’ list embossed on the sole. If you’re gonna leave a footprint, at least make it say something about you. Read more ⇒


Joe And Will Ask? July 5, 2009

Whether it’s the creative use of punctuation in their name, their splendid remix work or the genre-hopping scope of their original productions, it’s clear that something about Joe and Will Ask? has caught the imagination of the electronic underground. The combination of Joe Ashworth, whose puppy dog looks bear a glancing resemblance to teen-flick star Michael Cera, and Will Green, who looks like he’d be more at home on a catwalk runway. Oh, wait… He’s already been there and done that. Before Joe and Will ascend forever into the dizzy heights of electronic stardom, we thought we’d bring them down to earth for a second to join us for a pint in Sheffield’s favourite indie boozer, Bungalows and Bears. Read more ⇒


Interview: Pashly March 24, 2009

“Is that OK?” Pashly asks, switching off the overhead light in the second floor room of the Harley Hotel.  Sitting down she folds one leg across the other, her yellow Reeboks on the floor. The American singer-performance-artist-superfluous-label-superfluous-label has just reached the final leg of her two month European tour. In the sparse room she is polite, friendly, kind of quiet and genuinely interested. Almost the opposite of her controlling stage presence, where her powerful pitch perfect alto delivers introspective lyrics over intricate dance beats. Behind her, visuals of disco balls in showers and suburban American pavements create a narrative movement impossible to ignore.  Read more ⇒


DJ Feadz February 11, 2009

Strange one. This patient seems convinced that he’s signed to France’s biggest electro music label, Ed Banger. He believes that he’s had over 20 releases over the last decade, including a riotous remix of Foreigner’s classic Cold As Ice. He claims that earlier this year he dropped one of the filthiest, most rocking EPs of the year in the form of his Happy Meal EP.

From anyone else, these claims would be nothing more than the ramblings of the latest admission to Bedlam. But we’re not dealing with anyone else. You see, our subject for this psychological experiment is none other than Parisian electro noise-monger, DJ Feadz. Let’s get into his head.

The Rorscharch test is probably better known to most as the Ink Blot test. Subjects are shown plates with abstract, enigmatic patterns on them and asked to articulate, as best they can, exactly what that slide makes them think of. Feadz seems bemused, and not exactly optimistic.

“This is the first test I’ve done so I might not have so much imagination…!” Read more ⇒